Dogfriendlyco
Dogfriendlyco Ad 3
Dogfriendlyco · Ad 3 · Test
Breakthrough Memo
When I was doing review mining I found a person talking about her frenchie and I thought that could be a new angle for DFC because I know frenchie's have it difficult to breath and have a disadvantage. So I dove deeper and there was already one ad in the ad library from DFC running for this angle and it was performing alright. Due to some issues I didn't make ads for a week. The next day or three new ads were being launched for this angle and they performed really good and spent a lot of money. I made a static of it because no statics we're in the ad account.
My learnings
My learnings are mostly outside the ad that I needed to move faster and when I find a new angle to test a lot of different formats fast.
In terms of the ad itself it is performing alright at a 3.8 ROAS but not a lot of spent. Why it did better is because I am directly calling the avatar out as if there current harness may be hurting their dog.
What I'd Do Next
Dive deeper into understanding this avatar and making new formats.