Dogfriendlyco
Dogfriendlyco Ad 1
Dogfriendlyco · Ad 1
Breakthrough Memo
A text on screen format with this background music was working in the ad account of DFC. I wanted to try this but twist it up with a "POV" hook like the dog owner was talking to another fellow dog owner. This angle needed more creative diversity so it was worth testing.
Why It Worked
This ad hasn't been launched yet.
What I'd Do Next [My Learnings]
If the ad becomes a winner, I would try more POV formats like the dog owner is talking in an organic way to another fellow dog parent. I could try different concepts and use different iteration techniques like using different music, other avatars, editing style, etc.
If the ad becomes a loser, I would do my learnings and dig deeper on the actual customer to see where it went wrong with my copy. Also trying to think how I could have improved the execution of editing wise.