Dogfriendlyco
Rodent Free Static 1
RodentFree· Static 1
Breakthrough Memo
While digging through post-purchase surveys, I found a customer who mentioned that her anxiety disappeared once the rats were gone. Because the owners of rodent free made a lot of organic content and talked about rat anxiety, I thought of making a BOF static for it.
I then took inspiration of another brand in the space and made this ad.
Why It Worked
The angle leads in large type at the top, with the pain points and desired outcomes stacked directly beside the product. I kept the layout deliberately simple
What I'd Do Next [My Learnings]
I'd build more formats around this angle. AI animations like claymation, disney style ads weren't really an thing at the time, but I'd lean into it heavily for this brand now